T-R-E-A-T is an ice cream dog treat company that I created. For most dog owners, saying the word “treat” in front of their dog can send man’s best friend. into a frenzy. So sometimes we have to find another way to say the t-word. This includes spelling out the word T-R-E-A-T. The tagline continues to play off the name “Did Someone Say Treat?” from the dog’s perspective. The logo features a dog nose and mouth to symbolize a dog and its sniffer. The packaging of the products are playful, and it translates well to Instagram.