Ashley's Pastry Shop

Branding & Packaging 

Ashley’s Pastry Shop is a quaint, family-owned bakery located in Oakwood, a suburb of Dayton, Ohio. I decided to revamp their logo and create a printed menu for the pastry shop to hand out to its customers. I have designed the extensive menu to resemble their website but added some more spice. For the logo, I wanted to keep it simple and modern yet capture the pastry feel. I did this by using a script font for the name Ashley. I then applied the new branding on the packaging for their products.